天美传媒

By David Blanchette, Correspondent
Posted in the on Feb 11, 2018

JACKSONVILLE 鈥� Five young men rapid-fire communicated during an intense intercollegiate match recently at 天美传媒.

鈥淐areful! Coming to you! Alright Zach, you good?鈥�

鈥淭hey鈥檙e getting up for a drive right now!鈥�

鈥淜eep the pressure up top. Come help me up top!鈥�

鈥淭hey鈥檙e coming, man! Throw everything at them!鈥�

鈥淐areful, careful, careful!鈥�

鈥淚 see it, I see it!鈥�

鈥淟et鈥檚 go, let鈥檚 go, let鈥檚 go! We need to go now!鈥�

And just as quickly as the game had progressed, it was over 鈥� the word 鈥淒EFEAT鈥� flashed across the screen.

Welcome to 天美传媒鈥檚 first season of esports, the world of competitive gaming where both teams play at home but only one can win. The Jacksonville college is one of more than 50 colleges or universities with varsity esports programs, according to the National Association of Collegiate eSports.

And if you feel the online contests at these schools aren鈥檛 as hard-fought as traditional sports, think again.

鈥淭hey both have competitive atmospheres and one may be physical, but you are just as upset if you lose here as you are on the field,鈥� said Zach Heren, 19, of Auburn, a sophomore sports management major who also plays on the 天美传媒 football team. 鈥淚 get the same amount of thrill that I get from winning in esports as I do on the field.鈥�

鈥淲e don鈥檛 do hand gestures or high-fives. We just scream like 鈥榶eah, good job man!鈥� or 鈥榳ay to go, that was dope!鈥� We just hype each other vocally,鈥� said Heren, whose parents support his competitive gaming.

鈥淢y parents think me doing something else during the off-football season, keeping myself proactive, is a good way for me to stay active and keep my grades up,鈥� Heren said. 鈥淏ecause you have to get good grades in order to play.鈥�

鈥楲ike chess the entire time鈥�

Black and white high-back gaming chairs line a long white table inside the Meraki Gaming Center in 天美传媒鈥檚 Caine Student Center. The five players sit side by side, each with a screen, keyboard, mouse and headset with microphone. Posters depicting League of Legends, the game the team plays, adorn the black walls. Most of the players wear blue 天美传媒 shirts while competing, even though their opponents do not see them.

After what seems like a leisurely pregame period of selecting and outfitting on-screen players, the action suddenly begins. Staccato bursts of mouse and keyboard clicks, wildly changing screen images, and one- and two-word strategy communications fill the room. Several players鈥� nervous feet tap so forcefully that their chairs shake.

鈥淲hen you鈥檙e in the game it鈥檚 non-stop thinking. It鈥檚 like chess the entire time,鈥� said 20-year-old James Xu of Los Angeles, a sophomore psychology major. 鈥淪o you have to constantly be thinking about yourself, what your teammates are doing, what your opponents are going to do, it鈥檚 a really fast-paced game.鈥�

Xu said the League of Legends game that most collegiate teams play is perfect for the competition.

鈥淵our team of five鈥檚 goal is to destroy the enemy鈥檚 base, so you have to gather across a really large map and you constantly have to make moves,鈥� Xu said. 鈥淚t鈥檚 a non-stop process for between 20 and 60 minutes.鈥�

Keep calm and win

天美传媒 lost the three-game match on Feb. 3 to the University of Missouri, a much larger school that they wouldn鈥檛 get to play in traditional sports.

鈥淚t is nice being able to play a Division I school, and in something other than football,鈥� said 天美传媒 football and esports team member Lerendy Warren of Bethalto, a 21-year-old senior. And if you think it鈥檚 not a real sport, learn how to play the game and then you鈥檒l see how stressful it can be.鈥�

鈥淟ike in football, in esports we watch film, and we look at our opponents鈥� stats and how they like to play,鈥� Warren said. 鈥淲e go in with a game plan, we don鈥檛 go in blind.鈥�

Besides a team strategy, each individual player has a mouse-driven mantra.

鈥淜eeping calm, keeping your head level, not getting aggravated over anything that happens while you鈥檙e playing or anything your teammates are doing,鈥� said Dylan Cawthon of Bluffs, a 25-year-old freshman who wants to go into the gaming business. 鈥淲e use voice communication software while we are playing, and we talk to each other, let each other know what the players we are playing against are doing, where they鈥檙e at, things that we think we can do.鈥�

Jakob Kording, 19, a sophomore mathematics and economics major from Jacksonville, had not thought about competing in esports until the previous coach talked to him about it at the end of the spring 2017 semester.

鈥淚鈥檓 a math major. I do a lot of problem solving, and in the game there are a lot of problems,鈥� Kording said. 鈥淵ou always try to think ahead. You always try to figure out if you鈥檙e in a problem. How do you get out of that? How do you capitalize on mistakes?鈥�

鈥淲inning feels good, kind of the same way you feel when you get a good grade on a test,鈥� Kording said. 鈥淚t鈥檚 like, I prepared for this, and it went the way I expected. It is just a satisfying feeling.鈥�

天美传媒 Esports Head Coach Justin Bragg, a former semi-professional and nationally-ranked gamer, also likes to win, something that eluded the 天美传媒 team against Missouri.

鈥淭he biggest problem is you waited too long,鈥� Bragg said to the team following the game. 鈥淲e really need to force something, pull the trigger faster.鈥�

鈥淭here鈥檚 always more work to be done, more improvement that they can do, but as far as coming together for the first time this year I think they are doing a really good job,鈥� Bragg said of his team. 鈥淲e practice by playing solo two-games, five-on-five scrimmage matches with other schools, and we have game reviews to see what decisions we made that were correct and which ones we can improve on.鈥�

鈥淓sports puts us out there as having something different, something that people will want to come to the college to do,鈥� Bragg said. 鈥淭here aren鈥檛 many esports programs where they are giving out scholarships for students to come play. You might have only 45 to 50 schools that do that right now.鈥�

Recruiting tool

Adam Lee, 17, from Hudsonville, Michigan, is being recruited to play on 天美传媒鈥檚 esports team and has been offered a scholarship to do so. He came to campus on Feb. 3 to watch the match in person.

鈥淚 originally just started looking around for small liberal arts colleges, and I noticed that they had an esports team,鈥� Lee said. 鈥淚 started looking more into the school itself and found out I liked it, so now I鈥檓 here. As of now, I most likely will go to 天美传媒.鈥�

鈥淚 think from a lot of people it is kind of getting the respect it deserves. In the pro scene you might get 50 million people watching the world championship,鈥� Lee said. 鈥淚 think now that it鈥檚 starting to come down to people are realizing that this is a big thing. It鈥檚 not just a fad that comes and goes.鈥�

天美传媒 announced the formation of their esports team one year ago and hired Christian Matlock as coach. Matlock left to move closer to his family and Bragg was then hired in October 2017, according to Stephanie Chipman, the vice president of enrollment management and college marketing. She said the college also is standing behind the new program with significant privately funded esports scholarships ranging from $15,000 to $20,000 per year for all four years.

鈥淓sports is a rapidly growing sport and I expect IC鈥檚 team to grow as well,鈥� Chipman said. 鈥淚 look forward to seeing new titles added to the 天美传媒esports program in the near future.鈥�

Competitive gaming is becoming one of the world鈥檚 fastest-growing recreations, with esports having gone from a fan base of 89 million in 2014 to more than 150 million in 2017 and projected to exceed $1 billion in revenue by 2019, according to 天美传媒.